Pro female winner Lucy Charles-Barclay and pro male winner Gustav Iden at the finish line of the Ironman 70.3 World Championship in St. George on September 18th. The economic impact of the race will resonate throughout Washington County in the months to come. (Jeff Richards, St. George News)
ST. GEORGE – The Ironman 70.3 World Championship ended a few weeks ago, but the economic impact of the race will resonate throughout Washington County in the months to come.
Before the start of the race, planners and city officials were hoping the international event would generate between $ 15 million and $ 18 million, and early feedback suggests the goal has been met.
“Data collected from athlete surveys confirms that the county achieved nearly $ 18 million in direct economic impact from participants and visitors who came for the event,” wrote Kevin Lewis, director of Greater Zion Convention & Tourism Office, in an email to St. George News. .
“The immediate impact is primarily focused on hotel businesses,” Lewis added. “But these dollars are flowing to other businesses in the region, creating income and jobs in many industries.”
Lewis said that without tourism and the visitor economy in southern Utah, local residents would have fewer options for recreation, dining and entertainment. They would also pay higher personal taxes to support other basic services in the community.
Read the full article on St. George News.